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Baking your under-eye and other Instagram trends to approach with care

08 November 2019 | Anna-Bet Stemmet

While some Instagram trends are just totally unwearable, others could actually be pretty cute in real life – as long as you experiment with caution.

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Seriously – what did people even do for makeup inspiration before Instagram? Just kidding, we know they had magazines! However, it’s so much more fun to have inspo pictures available at the click of a button, is it not? Between Mihlali Ndamase, Rushana Isaacs and Kandy Kane there is enough local makeup trendsetting going on that no one in Mzansi needs to go around with a bland look. 

Deidré Geldenhuys, owner and head stylist at Piatra's Hair Design & Beauty in Worcester, Western Cape, is always in favour of experimentation and loves getting ideas off Instagram for clients’ makeup and her own. She does, however, caution that there are a few things to consider before you embrace an Instagram makeup trend wholeheartedly. She shares three trends she believes should be approached with care.

Baking your under-eye

Baking refers to a technique that has been used in the drag community for years. Essentially, you do your makeup and then cover the area under your eye with a translucent powder for up to ten minutes. This allows the heat from your face to set your foundation and concealer before you dust it off.

“Under-eye baking is great if it's for a night out, but it's not a good option for an everyday look in the long run,” says Deidré. “The skin under your eye is very thin and sensitive, and if you put powder on it every day it will dry it out. The technique can also emphasise any undereye wrinkles you may have if it doesn't set correctly, which impacts on your overall look.”

“Rather use a compact powder to set the makeup and then use a damp sponge or beauty blender to apply a bit of loose powder. The compact powder sets the makeup so it doesn't soak up the dry powder. Another way to go is to get a compact powder in a slightly lighter shade so it serves as a highlight without the need for loose powder.”

Using ALL of the products

“You don't have to use 100 products to achieve a look you like,” explains Deidré. “Just because Instagram trendsetters use a myriad of products when they create a certain look, doesn't mean that you have to follow suit. If you have a good concealer, primer and foundation you are pretty much good to go. You don't have to do a cream contour every time.”

Tailoring your look for a screen

“Instagram models use a lot of filters and apps that 'smooth out' their look, so you won't really get a real indication of what it looks like in the light of day,” says Deidré. “The way something looks when you’re taking a picture of it in photography light and the way it looks out there in the world is something completely different.”

“For instance, you'll often see that Instagram models will use a base shade that is darker or lighter than their own skin tone. Take the time to test and match your shade to your natural skin tone for a less jarring look. Don't test it on your hand or arm, instead, draw a few lines on your face from your cheek to your neck – the one that almost disappears on your neck is the shade you want.” 

 

IMAGE CREDIT: shutterstock.com

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