The 5 L'Oreal Professionnel haircare icons you need to know about

Bringing over a century of haircare expertise to your home

From salon products, to at-home haircare, the L’Oréal Professionnel products are tested and approved by the greatest names in hairdressing, and often present at the biggest global fashion shows, working hand-in-hand with some of the most talented backstage hairdressers and major salons.

L’Oréal Professionnel products are used and endorsed by demanding experts who expect nothing but the best, making it the perfect choice for those who need the ultimate at-home care for their locks.

Shop the full range of L’Oréal Professionnel hair care products here.

Who is L’Oréal Professionnel best suited for?

Hair that has been coloured and needs premium at-home care.

Meet the L’Oreal Professionnel icons 

Not sure where to begin? Meet the L’Oréal Professionnel icons to inspire your haircare journey.

Serie Expert Silver Shampoo 

The number one choice for those who have grey, white or light blonde hair, this colour clarifying purple shampoo uses magnesium and anti-yellowing agents to eliminate unwanted brassy tones. Not only does this effective purple shampoo deliver exceptional toning results, it also nourishes and protects the hair fibre, for a boost of shine.

Serie Expert Vitamino Color Shampoo

A cleanser that is gentle enough for everyday use, the Serie Expert Vitamino Color Shampoo helps prolong the radiance of colour-treated hair. This professional formula gives your hair up to six times more shine – and gives you up to eight weeks of protection against colour fading.

Serie Expert Vitamino Color Sulfate Free Soft Cleanser

Featuring caring ingredients that gently eliminate impurities whilst protecting coloured hair – without sulphates – your hair is gently cleansed by this creamy emulsion that transforms into a foam, helping maintain your hair’s strength from root to tip.

Serie Expert Vitamino Color Masque

A creamy masque that transforms into a generous foam, the Serie Expert Vitamino Color Masque maintains your hair’s strength from root to tip, giving your hair prolonged, vibrant colour. It’s the ultimate, gentle care for high-maintenance hair colours.

Serie Expert Vitamino Color Conditioner

Infused with resveratrol, the Serie Expert Vitamino Color Conditioner protects colour from fading for up to eight weeks, while also preventing damage to the hair’s fibers. Expect hair that is hydrated, easier to detangle and softer.