The Sale: Save up to 50% on selected beauty, homeware and electrical products

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Relaxers, Choose from relaxers & relaxer kits that contain special ingredients to help you achieve silky & healthy hair.
Ethnic Shampoo
Afri True products have a powerful blend of moisturising argan, coconut, olive and jojoba oils for African hair.
Ethnic Conditioners, Get an extra dose of moisture for your hair and scalp with a selection of conditioners, hair foods and sprays.
Keep your hair nourished & deeply moisturised with scalp treatments, hair oils & sprays for every problem.