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Number 1 Cosmetics brand in the world

From a small, family-owned business to the number one cosmetics brand in the world*, Maybelline New York takes trends from the catwalk to the sidewalk, empowering women to make a statement, explore new looks, and flaunt their own creativity and individuality. Inspired by confident, accomplished women & the city of New York, Maybelline gives you scientifically-advanced formulas, revolutionary textures and up-to-the-minute, trendsetting shades effortlessly, affordably, beautifully.
*Source Euromonitor International Limited; as per color cosmetics definition by retail sales value, 2014

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Maybelline Makeup bestsellers

  • Maybelline

    Dream Satin Liquid Light Honey 30ml

    R 14995
    SAVE on selected Maybelline products. Selected stores only. Valid until 13 May 2017
  • Maybelline

    Super Stay 24 Color Lip Colour Absolute Plum

    R 15995
  • Maybelline

    Dream Matte Mousse Foundation Caramel Dark 2 18g

    R 13995
    SAVE on selected Maybelline products. Selected stores only. Valid until 13 May 2017
  • Maybelline

    Dream Satin Liquid Foundation Caramel 30ml

    R 14995
    SAVE on selected Maybelline products. Selected stores only. Valid until 13 May 2017

The Maybelline Makeup range

  • Maybelline

    Great Lash 100 Blackest Black Mascara 12.7ml

    R 9995
  • Maybelline

    Color Show Nail Lacquer Mauve Kiss 7ml

    R 5995
  • Maybelline

    Color Show Lip Colour Red Siren 3.9g

    R 6396
    SAVE 20% on selected Maybelline products. Selected stores only. Valid until 14 May 2017
  • Maybelline

    Color Show Nail Lacquer Bubbilicious 7ml

    R 5995