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Is your make-up ageing you?

We’ve identified seven common beauty blunders that make you look older than you are.

23 April 2014
by Zoe Gruss

Top make-up mistakes made:

1. Skipping foundation and overdoing the lipstick

Solution: Choose a great foundation or CC CREAM
Try: Revlon Age Defying CC Cream
Many women turn their attention to heavier eye shadow and lipstick as they get older, imagining this will make them look more youthful. But a good foundation is crucial. Make-up artist and hairstylist Mary Gouveia suggests choosing a BB or CC cream that will smooth out your skin and offer hydration without collecting in fine lines and wrinkles.

2. Packing on under-eye concealer

Solution: Learning how to apply it correctly
Try: Bourjois Paris Correcting Concealer
“Apply concealer strictly where needed,” advises make-up artist Marlinette Newman. “Remember, less is more. It is not necessary to cover the entire area under the eye, try applying it only on the dark rings and on the redness under the lash-line, so it won’t settle in the fine lines around the eyes. Start by applying a thin layer at first, then slowly build it until you are happy with the finish.”

Expert tip: Apply concealer after your foundation – you’ll use less and that base of foundation keeps concealer crease-free.

3. Peacock eye shadow

Solution: Switch to more neutral shades
Try: Wet n Wild Nude Eye Shadow Single in Brulee
Unless you’re going to an 80's-themed fancy dress (are you?), give bright and royal-blue shades of eye shadow a miss. Opt instead for neutral tones like brown, navy and violet – they are far more flattering to the face.

4. Overdoing your lip liner

Solution: Match the shade to your lips
Try: Rimmel Lasting Finish Lip Contouring Pencils
It can stop your lipstick from “bleeding”, but Gouveia believes lip liner is becoming old-fashioned. If you can’t part with it, consider changing your technique: “Line only the upper lip for definition, using the same tone as your lipstick or natural lip shade.” Lips become thinner with age. “Don’t let lip liner get caught in the feathery lines around the mouth as this will emphasise them,” advises Gouveia.

5. Wearing eyeliner only on the bottom line

Solution: Line your entire eye
Try: Almay Intense i-color Defining Liner
You may have worn liner only on your bottom lids for many years, but it’s time for a change. Wearing liner only on the bottom lids makes your eyes appear heavy, dragging down your eyes. Rather apply a thin line to both eyelids. Some liners have a rubber or sponge tip opposite the pencil, which is very useful for softening the line (sharp-edged, thick or heavy lines can be ageing). 

6. Dark, heavy lipstick

Solution: wear a shade similar to your natural lip colour
Try: Bourjois Shine Edition
Dark or bright lipsticks draw attention to thinning lips. Think neutrals and rose tints.

7. Applying blush incorrectly

Solution: Find the “new” apple of your cheeks
Try: Almay Smart Shade Blush
“As you age, the apple of the cheek drops, use blush to ‘re-create’ the apple a touch higher,” says Newman.