Clicks BroNation: Trends That Will Improve Your Grooming Routine
From moisturisers to brow maintenance, these are the top grooming trends for men.
Gone are the days of just a quick shave and a dab of cologne – the appetite for men’s grooming routines and products has grown considerably. Much of the booming grooming culture is owed to social media. TikTok has around 267.8 million posts around men’s skincare and Instagram has 3.4 million posts under the #mensgrooming hashtag. According to Euromonitor.com, blackheads, wrinkles, and blemish/acne-prone rank as either the leading or second leading skin concerns among male consumers of all generations globally. So, gents, it's time to elevate your grooming routine and put your best face forward with these latest trends.
Minimalist skincare routines
Why bother with a dozen products when you can streamline your routine with a few powerhouses? Simplified skincare is all about low-maintenance, high-performance. Think moisturisers with SPF, or cleansers with exfoliating properties, or a serum that tackles ageing and acne. It's the ultimate time-saver if you want to look good without the fuss.
Sustainable grooming
Your face deserves better than that generic bar of soap. Look for natural ingredients like aloe vera, coconut oil, and shea butter. Plus, supporting brands with ethical practices and clean ingredients is good for your skin and the planet. It’s a win-win.
Low-maintenance hairstyles
Embrace your natural hair texture, whether it's wavy, curly, or straight, as this requires less styling and product. Fades and undercuts remain popular too but with more blended and subtle transitions between the different lengths, giving a more natural feel. Look for lightweight styling creams or a leave-in conditioner to enhance your hair's texture.
The faded beard
The faded beard is the epitome of facial hair finesse right now. The gradual length reduction from the temple to the mid-cheek creates a seamless flow that complements any face shape. It's the perfect blend of rugged and refined, requiring some grooming wizardry and a few good products like beard oils, balms, and a trusty trimmer.
Eyebrow trimming
Gone are the days of unruly brows. It's all about keeping those bad boys looking sleek and tidy. DIY: Start by brushing the eyebrows upward and trimming any long hairs. Use tweezers to pluck any stray hairs and create a clean, defined shape. Be sure not to over-pluck. Or you can visit Sorbet Man for a professional shape and trim.
Face masks
Got 15 minutes to spare? Bros everywhere are embracing the power of self-care with charcoal, clay, and moisturising masks. From banishing blackheads to achieving that fresh-faced glow, don’t be afraid to indulge in a little pampering. Get ready for some seriously smooth faces.
IMAGE CREDIT: 123rf.com
Products featured in this article
Bye Bye Blemish
Micro Needling Blemish Patch 9 Pack
R151.20Face Wash and Scrub 150ml
R 125.00The Body Shop
Edelweiss Intense Smoothing Day Cream 50ml
R 375.00DX Smooth
3in1 Face Wash Eventone 100ml
R 99.99Legendary Barber
Legendary Barber Pomade 125ml
R119.20
Jamaican Black Castor Oil Leave-In Conditioner 400ml
R227.50Sorbet Man
3-in-1 Shaver, Trimmer and Facial Cleanser
R 669.00Bakoena
Beard Butter
R 220.00Beurer
HR 2000 Precision Trimmer
R 499.00Clicks
Body Essentials Pointed Tweezer
R 34.99
Skin Republic
Mens Face Mask Energising Face Mask Sheet
R 55.99Clicks Skincare Collection
Charcoal Anti-Blackhead Face Mask 50ml
R 49.99
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