About Instax

Instax is the new fun way of taking, sharing and preserving memories. Designed to fit seamlessly into your everyday, the super social Instax range makes sharing the frame easily, bringing joy to any moment. Having instant photos   is what Insax is all about!

Not a camera on its own. Not a print on its own. But the magic that happens when the two are connected. A print emerges from the camera — provoking curiosity. Inviting the viewer to complete the story.

We take photos. We capture images. We grab shots. But WE are not just about taking. We are also about giving.  And creating generous moments.

When an Instax camera is added to any situation, something magical happens. People are drawn together.  To click and create. To see what develops. To pass and share.

This is a generous camera. Designed by a generous company. For a generous generation. Because we know  an Instax photo isn’t something you take, it’s something you give.

To inspire people everywhere. Don’t just take. Give.