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AVEENO® Active Naturals

Ingredients derived from nature and activated by science to provide real skincare benefits.
We are a leading innovator in the science of Naturally Active Ingredients unlocking the true potential of nature’s skin-enhancing secrets such as Oats

Oats Explained
The unique story of the AVEENO® brand began back in 1945 when two entrepreneurs developed the first AVEENO® Soothing Bath Product, containing colloidal (very finely milled) oatmeal. All AVEENO® body products still contain naturally active colloidal oatmeal and/or oat extracts to this day.

The oat essence- Avenanthramides - are chemical compounds isolated directly from oats through a careful extraction process and has the most anti-irritant properties of all oat extracts.
The oat oil is a separate component produced from oats through an environmentally friendly extraction process.
Oatmeal baths have long been recommended for people with dry and sensitive skin conditions, providing a soothing effect while helping to improve the skins protective barrier.

The Benefits of Oats
Oats are well known for their many skincare benefits; 
Moisturises: restores moisture to dehydrated skin
Soothes: oatmeal has a soothing action on sensitive skin.
Protects: creates a protective film on the surface of the skin.
Buffers: helps return skin to normal pH levels.
Cleanses: the oat particles adhere to dirt and dead skin cells allowing them to be washed away.