The New JOHNSON’S® is here!
For 125 years, our mission has been to create the gentlest products in the world.
That’s why we listened to parents from around the world and improved our products inside and out. We set a new standard of gentle, because when it comes to your baby, gentle means everything, to you and to us.
Our new, teardrop-shaped bottles not only look good, they’re also easier to hold. And we’ve added more one-handed pumps, because we know you have your hands full!
New formulas with only the most purposeful ingredients
Today’s parents believe that is “less is more,” so we challenged ourselves to be even more selective. If an ingredient is not proven to be beneficial to baby’s skin or does not meet our Best for Baby™ Standards we removed it.
• We now use 50% fewer ingredients* - removing parabens, phthalates, sulphates and dyes**
• Our products contain over 90% naturally-derived ingredients***
• Over 400 commonly used ingredients were rejected for not meeting our Best for Baby™ standard.
For every age and stage
JOHNSON’S® understands that newborns, active babies and toddlers each have unique skin and hair care needs. We reformulated and expanded our product line for these unique milestones, so parents can feel more confident that they are choosing the right product for their child.
* Refers to Global Portfolio of ingredients.
** Excluding bar soaps.
*** Based on International Organization for Standardization (ISO) definition and criteria for natural and organic cosmetic